Colors and Typography
Colors
Our identity system only has 4 colors - Leopard Red, True White, East Blue, and East Grey. We chose to limit these colors to keep costs down and to make it easy to reproduce our identity in a variety of mediums. Below are our colors with a few different ways to describe the colors. Sometimes someone will ask you for a PMS or Pantone number, or someone else might ask you for the HEX values that are used on the web; this information is provided below.
| Primary | Supplemental | ||
|---|---|---|---|
|
Leopard Red |
True White |
East Blue |
East Grey |
|
C=9 |
C=0 |
C=100 |
C=25 |
|
R=215 |
R=255 |
R=17 |
R=192 |
|
#D71920 |
#FFFFFF |
#11336A |
#C0C0C0 |
|
PMS 485 C |
|
PMS DS 199-1 C |
PMS DS 329.9 C |
Typography
You usually don't think of type as a huge part of an identity system, but it is. The typeface (font) you use to produce newsletters, memos, notes to parents, etc., should all be the same. If you use our typeface consistently, soon you'll be able to recognize a document as "one of ours" without even reading it or seeing our logo.
| Academic & Spirit Display Font | |
|---|---|
|
The primary display font used for headings, titles, and in our logo, is Rockwell Bold. It is to be used in All Caps as often as possible.  |
|
| Academic Headline Font | Spirit Headline Font |
|
The decorative font used for the tagline in the primary logo, as well as select headings, is Garamond Pro. It is to be used in All Caps as well.  |
The headline font used for the tagline in the primary logo, as well as select headings, is Vegur Bold. Its use is very limited.  |
| Academic General Font | Spirit General Font |
|
The general font used for all bodies of text is Garamond Pro.  |
The general font used for all bodies of text is Vegur Light.  |
| Form Font | |
|
The form font used for general text ONLY on printed and/or PDF forms, for both academic and spirit applications, is Arial Narrow.  |
|